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1 product literature
марк. [печатные\] материалы о товаре* (каталоги, брошюры, буклеты, листовки и др. виды информационных материалов, рассказывающие о товаре/товарах компании и облегчающие процесс выбора нужного товара)See: -
2 product literature
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3 product literature center
Общая лексика: информационный стендУниверсальный англо-русский словарь > product literature center
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4 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
5 product support literature
Техника: справочная литература по изделиюУниверсальный англо-русский словарь > product support literature
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6 military product support literature
Универсальный англо-русский словарь > military product support literature
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7 supplementary product support literature
Универсальный англо-русский словарь > supplementary product support literature
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8 supplementary product support literature cover
Универсальный англо-русский словарь > supplementary product support literature cover
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9 environmental claim
декларация экологичности
(напр. метода, технологии)
[А.С.Гольдберг. Англо-русский энергетический словарь. 2006 г.]Тематики
EN
экологическое заявление
Высказывание или символ, указывающие на экологический аспект продукции, ее элемента или упаковки.
Примечание
Экологическое заявление может быть нанесено на этикетки на продукции или упаковке, включено в сопроводительную документацию на продукцию, распространено посредством технических бюллетеней, рекламы, публикации, телемаркетинга, а также с использованием цифровых или электронных средств, таких как Интернет.
[ http://www.14000.ru/glossary/main.php?PHPSESSID=25e3708243746ef7c85d0a8408d768af]EN
environmental claim
Statement, or symbol that indicates an environmental aspect of a product, a component or packaging.Note. An environmental claim may be made on product or packaging labels, through product literature, technical bulletins, advertising, publicity, telemarketing, as well as through digital or electronic media such as the Internet.
[ISO 14021]Тематики
EN
3.1.3 экологическое заявление (environmental claim): Словесная формулировка, символ или графическое изображение, указывающие на экологический аспект продукции, компонента или упаковки.
Примечание - Экологическое заявление может быть сделано на этикетках продукции или упаковки, в документации на продукцию, техническом бюллетене, рекламном проспекте, рекламе, с помощью телемаркетинга, а также цифровых или электронных средств массовой информации, таких как Интернет.
Источник: ГОСТ Р ИСО 14021-2000: Этикетки и декларации экологические. Самодекларируемые экологические заявления (экологическая маркировка по типу II) оригинал документа
8.2 экологическое заявление (environmental claim): Высказывание, символ или графическое изображение, указывающие на экологический аспект (3.2) продукции (6.2), компонентов или упаковки (6.2.3).
Примечание - Экологическое заявление может быть нанесено на этикетку, на продукцию или на упаковку, приведено в сопроводительной документации, в технических бюллетенях, рекламе, публичных заявлениях, телемаркетинге, а также с помощью цифровых или электронных средств, например сети Интернет.
[ИСО 14021:1999]
Источник: ГОСТ Р ИСО 14050-2009: Менеджмент окружающей среды. Словарь оригинал документа
Англо-русский словарь нормативно-технической терминологии > environmental claim
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10 environmental label
экологический знак
экологическая декларация
Заявление, указывающее на экологические аспекты продукции или услуги.
Примечание
Экологические знак или декларация могут, среди прочего, иметь форму высказывания, символа или графического изображения на этикетке продукции или упаковке, в сопроводительной документации, в техническом бюллетене, в рекламном предложении или других публикациях.
[ http://www.14000.ru/glossary/main.php?PHPSESSID=25e3708243746ef7c85d0a8408d768af]EN
environmental label|environmental declaration
Claim which indicates the environmental aspects of a product or service.Note. An environmental label or declaration may take the form of a statement, symbol, or graphic on a product or package label, in product literature, in technical bulletins, in advertising or in publicity, amongst other things.
[ISO 14020]Тематики
Синонимы
EN
8.2.1 экологический знак (environmental label); экологическая декларация (environmental declaration): Заявление, указывающее на экологические аспекты (3.2) продукции (6.2) или услуги.
Примечание - Экологический знак или декларация могут быть приведены в форме высказывания, символа или графического изображения на этикетке продукции или на упаковке, а также быть указаны в сопроводительной документации на продукцию, в технических бюллетенях, в рекламе или публичных заявлениях.
[ИСО 14020:2000]
Источник: ГОСТ Р ИСО 14050-2009: Менеджмент окружающей среды. Словарь оригинал документа
Англо-русский словарь нормативно-технической терминологии > environmental label
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11 environmental declaration
экологический знак
экологическая декларация
Заявление, указывающее на экологические аспекты продукции или услуги.
Примечание
Экологические знак или декларация могут, среди прочего, иметь форму высказывания, символа или графического изображения на этикетке продукции или упаковке, в сопроводительной документации, в техническом бюллетене, в рекламном предложении или других публикациях.
[ http://www.14000.ru/glossary/main.php?PHPSESSID=25e3708243746ef7c85d0a8408d768af]EN
environmental label|environmental declaration
Claim which indicates the environmental aspects of a product or service.Note. An environmental label or declaration may take the form of a statement, symbol, or graphic on a product or package label, in product literature, in technical bulletins, in advertising or in publicity, amongst other things.
[ISO 14020]Тематики
Синонимы
EN
Англо-русский словарь нормативно-технической терминологии > environmental declaration
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12 development
dɪˈveləpmənt сущ.
1) а) развитие, расширение, развертывание, рост;
эволюция How slow is the development of heat. ≈ Нагрев всегда идет очень медленно. As the development progresses the cells become differentiated. ≈ По мере развития клетки специализируются. Creation belongs to eternity and development to time. ≈ Творение принадлежит вечности, а развитие - времени. arrested development ≈ замедленное развитие economic development ≈ экономическое развитие historical development ≈ историческое развитие intellectual development ≈ интеллектуальное/умственное развитие physical development ≈ физическое развитие development theory Syn: unfolding б) вывод, заключение;
результат развития, расцвет The highest development of his genius. ≈ Полное раскрытие его гения. в) ход, протекание Essential to the entire development of my case. ≈ Это важно для всего хода нашего процесса.
2) о творческой, производственной деятельности а) разработка, создание б) улучшение, усовершенствование (машины, механизма, конструкции и т.п.) в) новое строительство, застройка The new loan connected with railway development. ≈ Новый целевой заем на строительство железной дороги. housing development ≈ строительство жилья ribbon development ≈ строительство однотипных домов вдоль шоссе, ведущего за город г) разработка месторождения (любого), месторождение, промысел All the people from the development do here their shopping. ≈ Все люди с промыслов делают свои покупки здесь.
3) часто мн. обстоятельство;
событие
4) специальные термины а) геом. разворачивание изометричной плоскости поверхности в плоскость б) мат. разложение в) тех. чертеж с разными планами детали г) муз. написание вариаций, варьирование, вариация The coda of the work begins with a development of the figure taken from the 1st movement. ≈ Кода в этом произведении начинается с вариации на пассаж из первой части. д) фото проявление е) шахм. развитие позиции, создание выгодной для атаки позиции развитие, рост;
совершенствование - stage of * стадия развития - * of civilization развитие цивилизации - * of a plant развитие растения - * from boyhood to manhood возмужание - extraordinary * of literature необычайный расцвет литературы (биология) эволюция изложение;
раскрытие - * of a plan изложение плана - * of an argument развитие аргумента (музыкальное) разработка (в сонатной форме) результат (развития) - a new * in the situation новое в ситуации;
новое осложнение положения - a new * in literature новое течение /направление/ в литературе событие - to await *s ждать( развития) событий - we were waiting for the next * мы ждали нового поворота событий - to meet unexpected *s столкнуться с непредвиденными обстоятельствами - what are the latest *s? (разговорное) что новенького? - it was a * unimaginable a decade earlier десять лет назад это событие было бы немыслимо предприятие обрабатываемый участок земли разработка - engineering * конструкторская /техническая/ разработка - exploratory * экспериментальная разработка - advanced * разработка опытного образца - operational * эксплуатационная доводка - nuclear weapon * разработка ядерного оружия - * activity опытно-конструкторские разработки - under * (находящийся) в процессе разработки производство - * of heat получение тепловой энергии (логика) развертывание, разъяснение;
экспликация понятия (сельскохозяйственное) выведение( сорта) (сельскохозяйственное) мелиорация( почвы) (математика) преобразование( математика) развертывание (кривой поверхности) (математика) разложение - series * разложение в ряд( шахматное) вывод (фигуры) ;
развитие (фигур) (фотографическое) проявление - heat * термопроявление (записи) (горное) подготовка или вскрытие месторождения( военное) расчленение, организация позиций adverse ~ неблагоприятное развитие bottom-up ~ вчт. восходящая разработка budget ~ освоение бюджета career ~ развитие карьеры;
организация и планирование карьеры (при этом приобретение опыта и повышение квалификации соответствуют регулярному профессиональному прогрессу) career ~ развитие карьеры community ~ общественное развитие community ~ общинное развитие company expected future ~ перспективы развития компании cost ~ рост себестоимости cross ~ вчт. кросс-разработка development вывод, заключение ~ застройка ~ изложение ~ изменение ~ новое строительство, застройка;
предприятие ~ обрабатываемый участок земли ~ (часто pl) обстоятельство;
событие;
to meet unexpected developments столкнуться с непредвиденными обстоятельствами ~ опытно-конструкторская работа ~ подготовительные работы ~ горн. подготовительные работы, подготовка месторождения ~ подготовка к эксплуатации ~ предприятие ~ производство ~ развитие;
эволюция;
рост;
расширение ~ развитие ~ развертывание ~ разработка, создание ~ разработка ~ раскрытие ~ результат развития ~ рост ~ совершенствование ~ создание ~ строительство ~ стройка ~ тенденция ~ улучшение, усовершенствование (механизмов) ~ усовершенствование ~ фото проявление ~ ход событий ~ хозяйственное освоение ~ attr.: ~ theory эволюционная теория;
development battalion учебный батальон;
development type опытный образец ~ attr.: ~ theory эволюционная теория;
development battalion учебный батальон;
development type опытный образец ~ finance and policy финансовые средства и политика в сфере развития ~ in consumption совершенствование потребления ~ in portfolio investment расширение инвестиций в ценные бумаги ~ in portfolio investment расширение портфельных инвестиций ~ in terms of trade улучшение условий торговли ~ of failure вчт. проявление отказа ~ of inflation рост инфляции ~ of laws разработка законов ~ of productivity рост производительности ~ attr.: ~ theory эволюционная теория;
development battalion учебный батальон;
development type опытный образец ~ attr.: ~ theory эволюционная теория;
development battalion учебный батальон;
development type опытный образец economic ~ развитие экономики economic ~ экономическое развитие;
процесс аовышения уровня жизни и благосостояния населения exchange rate ~ эволюция валютного курса industrial ~ промышленное развитие inflation ~ инфляционный процесс interest rate ~ изменение ставки процента job ~ продвижение по службе land ~ застройка земельных участков land ~ мелиорация земель land ~ освоение земель legislative ~ совершенствование законодательства liquidity ~ диверсификация ликвидности management ~ совершенствование методов управления market ~ освоение рынка market ~ расширение рынка ~ (часто pl) обстоятельство;
событие;
to meet unexpected developments столкнуться с непредвиденными обстоятельствами organizational ~ совершенствование организационной структуры price ~ динамика цен product ~ разработка новой продукции product ~ разработка продукции program ~ вчт. разработка программы project ~ разработка проекта rapid ~ бурное развитие regional ~ региональное развитие research and ~ (R and D) научно-исследовательские и опытно-конструкторские работы research and ~ вчт. научно-исследовательский research and ~ проектно-конструкторская работа residential ~ жилищное строительство risk ~ изменение риска rural ~ сильное развитие site ~ работы на строительной площадке skill ~ повышение квалификации social ~ социальное развитие social participation in ~ общественное участие в развитии software ~ вчт. программирование staff ~ работа с кадрами sustainable ~ самообеспечивающееся развитие sustainable ~ устойчивое развитие system ~ совершенствование системы top-down ~ вчт. нисходящая разработка turn the ~ изменять ход развития unfavourable ~ неблагоприятное развитие untenable ~ неудачное развитие urban ~ городское развитие urban ~ градостроительствоБольшой англо-русский и русско-английский словарь > development
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13 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом
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